Fiesta San Antonio sponsored by Dos Equis
The Dos Equis sponsorship of Fiesta San Antonio marked my first full-fledged campaign as the lead creative. Fiesta San Antonio is an annual city-wide celebration that honors the rich cultural heritage of San Antonio and commemorates the heroes of the Alamo and the Battle of San Jacinto. As a sponsor, Dos Equis played a prominent role in the festivities by featuring branded signage throughout the city, strategically placed at key event locations to maximize visibility and engagement.
