Bohemia invites you to discover and explore what goes beyond the surface. Bohemia is a premium Mexican Pilsner beer that is looking to drive the rate of sale by developing a compelling grocery channel program.
With a compelling brand look and feel, Bohemia has both the products and perception to ignite more consumers and develop a strong strategy to entice increased sales.
Bohemia invites consumers to enter in a chance to win a trip to Mexico with a text-to-win entry as the grand prize and Airbnb gift cards for the remaining prizes.
Agency: TracyLocke
Text-to-Win program in which consumers are invited for the chance to win a trip to Guadalajara, Mexico for an authentic experience. By texting 3 emojis to the number, a rebate will be sent with an automatic entry into the sweepstakes. Secondary prizes include AirBNB gift cards.
Dos Equis partnered with the Phoenix Suns to celebrate the franchise’s 50th anniversary. The partnership is aimed to create excitement and encourage trial among millennials in Phoenix.
The program contains various POS elements that are highlighted throughout Talking Stick Resort and on-premise in the Phoenix market, during the season. Elements include: banners, posters, pennant streamers, price cards, tri-folds, and coasters.
Agency: TracyLocke
Ever think about a world inhabited by all your favorite television characters, all interacting with one another? Welcome to Roku Universe.
Roku is the new era of streaming television. With over hundreds of combined channels, shows, movies and apps, Roku introduces television without compromise. Watch what you want whenever you want in your Roku Universe.
Simply connect your Facebook account with Roku to create your own personalized universe. Then, build your universe through streaming.
Copywriter: Levi Robert
Art Director: Leonard Abramovich
Dos Equis is the Official Import Beer of the Colorado Avalanche and the Arizona Coyotes. With the upcoming NHL season, Dos Equis aims to showcase their partnership with both hockey teams. Both markets featured the same on-premise POS elements.
After becoming the newest team to oversee JBL’s creative and advertising in the agency, our first task was to redesign their expired and outdated Bus Wrap. The client asked for a modern rebrand using their iconic orange and use of a shoot we had shot for them in NYC.
My design was inspired by many different modern approaches – utilizing color and selective shots of models expressing attitude and personality, so that the brand would be presented with a sense of style and emotion. It was important to have an eye-catching design that would grab the attention of consumers as the bus would travel across the country to JBL events and promotions.
It's time people made Krystal, a southeast fast food chain known for its small, square hamburger sliders, their late night #FoodyCall.
Art Director: Leonard Abramovich
Copywriter: Levi Robert, Chelsea Benninger
During my internship at TracyLocke's Dallas Office, I was assigned as an Art Director for the digital team on Pizza Hut. The digital team was responsible for delivering email blasts, site assets, banners, OLAs, SYOs and sidekicks. Each deliverable had to be versed in both desktop and mobile versions.
